Vimarsh, UG Students’ Annual Journal 2026

Introduction

A research journal is regarded as a significant and reliable means of sharing and gaining knowledge. XITE College handholds with students to show them the intricacies of research and educate them on how to do research. This conversation gave birth to Vimarsh,UG Students’ Annual Journal in the year 2022-23. This yearly journal is the hard work of the under graduate (UG) students of XITE College. The journal gives the students an opportunity to hone their research skills and construct systematic abstractions. The articles include from literature, economics, psychology, commerce, and business. Through this journal XITE College attempts to create a platform for the students to reflect on certain topics of their interest and critical thinking. I hope the readers will find Vimarsh, UG Students’ Annual Journal to be a wonderful learning resource.

Contents	Page No
The Impact of Digital Platforms on Small Business Growth Aman Mandal	1-5
Evaluating the Impact of Organisational Training & Development Program on Employees’ Performance Anamika Mandal	6-11
Use of Slang and Internet Language among Indian Youths: A Linguistic Perspective Archita Gagrai	12-22
Effectiveness of English Reading Programs in Local Schools Ashmeet	23-33
Housewives and Silent Voices: How Women’s Stories Remain Untold Collin Christina Voller	34-46
Literature Review of the Impact of Climate Change on Food and Water Security Rishabh Deogam	47-50
Gen Z Teens as Drivers of Household Purchase Decisions: A Study of Changing Consumer Dynamics Shreya Paul	51-60
A Study on Gamification-Driven Performance Improvement Plans with Reference to Employee Development at Adityapur Auto Shruti Kumari	61-69
The Role of Innovation in Business Growth Tanisha Singh	70-72
Employee Welfare and Labour Law: A Case Study on Tata Steel Zainab Shakeel	73-87
Complete Journal Vimarsh 2026	1-87