Vimarsh, UG Students’ Annual Journal 2025

Introduction

A research journal is regarded as a significant and reliable means of sharing and gaining knowledge. XITE College handholds with students to show them the intricacies of research and educate them on how to do research. This conversation gave birth to Vimarsh, UG Students’ Annual Journal in the year 2022-23. This yearly journal is the hard work of the under graduate (UG) students of XITE College. The journal gives the students an opportunity to hone their research skills and construct systematic abstractions. The articles include from literature, economics, psychology, commerce, and business. Through this journal XITE College attempts to create a platform for the students to reflect on certain topics of their interest and critical thinking. I hope the readers will find Vimarsh, UG Students’ Annual Journal to be a wonderful learning resource.

ContentsPage No
The Economics of Migration and Its Human Cost
~Jaya Mardi
3-6
Issues and Challenges Faced by Jamshedpur City in the Context of Air Pollution
~Tanisha Singh
7-9
Social Media Algorithms Influencing Consumer Purchasing Decisions
~Kuldeep Singh
10-13
Comparative Analysis of Credit Facilities Offered by Private Sector Banks to SmallScale Industries in Jharkhand
~Ayush Agarwal
14-16
A Study on Microfinance Distribution Among Self-Help Groups in India
~Shreya Pathak
17-19
Comparative Study of Google Chrome and Yahoo
~Aman Mandal
20-22
Adoption of Electric Vehicles in India: Consumer Perspectives and Policy Implications
~Harshita Ranjan
23-27
Sustainable Branding: A Case Study on Soulflower
~Isha Kachhap
28-34
A Study of Weather Monitoring Technologies to Save Crops
~M. Bhavya Laxmi
35-38
The Rise of Micro-Investing Among Indian Millennials and Gen Z
~Jaswant Singh Bedi
39-41
The Economic Impact of Disability Exclusion: A Literature Review
~Rachit Eugene Daniel & Jyotsana Bara
42-47
Consumer Preferences and Market Trends in the Soft Drink Industry: A Survey-Based Study
~Rachit Eugene Daniel & Jyotsana Bara
48-51
Complete Journal Vimarsh 20251-51