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Faculty Profile

Dr. Swati Singh

Dr. Swati Singh

Designation Asst. Professor
Academic Qualification B.A., M.A. Linguistics (BHU), NET, PhD (EFLU)
Area of Specialization English Language and Communication
Research & Publications
  1. Teaching politeness in English using Lexical Chunks, International Journal of Research (IJR), Vol. 10 Issue. 05, e-ISSN: 2348-6848, DOI: https://doi.org/10.5281/zenodo.7983582
  2. The Use of Persuasive Strategies in the Web-Content of Hyundai Motor India, International Journal of Communication (IJC), Vol. 31, No. 1-2, ISSN: 0975-640X
  3. The Role of Multifaceted Excellence of Web-Content in Transforming Business, Literary Herald, Vol. 7, Issue. 6, ISSN:2454-3365
  4. Exploring the Promotional Web-Content of a Company by Applying Characterization Model, Language, Culture & Digital Media: Emerging Trends & Challenges, First Edition, ISBN: 978-93-5445-104-1

 

Paper Presentation
  1. Teaching politeness in English using Lexical Chunks, National Conference on Language
    Pedagogy 2019, Regional Institute of Education, Ajmer and NCERT.
  2. Techniques of Persuasion used in the Web-Content of Organization, International Seminar on Cross-Cultural Communication: Literature and Identity 2020, National P. G. College,
    Lucknow.
  3. Exploring the Promotional Web-Content of a Company by Applying Characterization Model, International Conference on Language, Culture & Digital Media: Emerging Trends & Challenges 2021, Amity University, Gwalior.
  4. Persuasive Strategies of Web-Content of a Company, International Conference on Languaging and Translating: Within and Beyond 2020, IIT, Patna in Association with Central Institute of Indian Languages, Mysuru and Yonphula Centenary College, Royal University of Bhutan.
  5. The Multifaceted Function of Websites in Business World: Communication, Marketing, Advertisement and Persuasion, 11th Edition of Conference on Excellence in Research and Education (CERE) 2021, IIM, Indore.
  6. Content Marketing: An Opportunity to Nurture Business in Digital Age, 12th Edition of Conference on Excellence in Research and Education (CERE) 2022, IIM, Indore.
  7. English as Second Language Learning in India: Challenges and Resolutions, Communing Towards a Pedagogy of Hope and Transformation (An International Conference on
    Recovering Prospects and Perspectives in Teaching English) 2013, St. Joseph’s University,
    Bengaluru.