Page 13 - XITE Magazine 2021

Annual Magazine

A Xaviarian Dr. Partha Priya Das
Dept. of Commerce and
Professor's view.. Business Administration

XITE, Gamharia, Jamshedpur

Has the COVID-19 Pandemic increased our sense of 'Global Consciousness' as a process of
globalisation?

As defined by Investopedia, Globalisation is the spread of technology, products, culture,
practices, information, and jobs across national borders. It is the process by which the world is
becoming increasingly interrelated and interconnected across borders. As a result there is a
massive increase in trade and cultural exchange.

It's a debatable question whether COVID-19 has fostered an increasing sense of 'Cultural
Globalisation' or not. In one sense we can surely say the virus doesn't discriminate across
cultures, and many countries are working in similar ways to battle the virus (lockdowns,
facemasks, hand washing, maintaining social distance and etc. etc.), but it's equally true that
the closing down of borders and the restriction of international travel has not helped with
globalisation.

It is the interconnection of people and business across the world that eventually leads to global
cultural, political and economic integration. Cultural globalisation is a phenomena by which
the experience of everyday life is influenced by the fusion of the commodities and ideas which
reflects a standardisation of cultural expression around the world.

The global shut downs of the schools, colleges, institutes and universities all across the world
kept over 1.2 billion children and students out of the classroom. The COVID-19 caused a
dramatical changed in education with the distinctive rise of e-learning, whereby teaching is
undertaken remotely and only on digital platforms.

Having said that, Nation States have been taking guidance from the World Health
Organisation, a global institution, and Bill Gates, Ratan Tata and many others seems to be the
leading the world which waits for a vaccine to defeat the COVID-19 pandemic. Since the
vaccinization has to be done on a global scale for it to be effective, so we can always argue that
there is an aspect of the 'Global Consciousness' to the way this crisis can be managed.

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